Fashion Communication and Visual Merchandising.

Week 1 - Assignment Briefs and Introduction to Fashion Communication.



Brief Introduction to the Module/ Tasks for the Week.

During our first week, we were thoroughly briefed on our upcoming assignments to get ourselves familiar with the course. We instantly started on our first assignment which was to create a Press Release (PR) write-up. We had to write a PR for the latest Graduation Show that was held at TRX Exchange. 

We were required to interview the designers and also the event coordinator, Miss Maria, regarding the fashion show. We had divided the tasks among 18 of us students to interview each individual separately. We had agreed on a set of questions so that the interviews would go smoothly and we would get similar responses from designers. 

What is Fashion Communication? 

Fashion communication is the backbone of the fashion industry, blending creativity, media, and marketing to shape brand narratives and influence consumer behavior. It encompasses everything from advertising campaigns, public relations, styling, and content creation to social media engagement.

My Understanding: 

What I understood from fashion communication is that it's a mode as to where designers use to communicate their designs/creations to the users and how crucial it is to understand the basics of it. As for without communicating your designs to the public, it would have no traction in the market.  

ASSIGNMENT 1 - PRESS RELEASE

During our first week, we were thoroughly briefed on our upcoming assignments to get ourselves familiar with the course. We instantly started on our first assignment which was to create a Press Release (PR) write-up. We had to write a PR for the latest Graduation Show that was held at TRX Exchange. 

We were required to interview the designers and also the event coordinator, Miss Maria, regarding the fashion show. We had divided the tasks among 18 of us students to interview each individual separately. We had agreed on a set of questions so that the interviews would go smoothly and we would get similar responses from designers. 

I was assigned to interview Miss Maria; hence, I grouped up with 3 other classmates and had an online zoom meeting so that the interview would go smoothly. We had the interview on Thursday morning during our first week of class. 

After receiving the interview replies from other classmates, I begin writing up the press release. 

During week 2, we had consultation with Mr. Daniel for our press release draft. I had to alter certain details regarding the document. We then had to design posters for the press release using Adobe Illustrator. 


ASSIGNMENT 2 - Video Editorial 

During week 1 of class, I looked into several shooting ideas for this assignment. I had decided to use my previous sems designs; Athleisure wear. 

Theme: Capturing the spirit of ‘GIRLHOOD’ through a mix of urban and street style. Creating a visual diary concept in the city where streetwear meets soft rebellion. Expressing individuality, youth, indipendence and rawness all captured in one shot.


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